HM Treasury made a joke about The Lockdown Files. But the joke is on us.
What a Treasury tweet reveals about the manipulation at the heart of modern communications.
Yesterday, HM Treasury announced on Twitter: ‘BREAKING NEWS: Spring Budget WhatsApp Files leaked. Share the scoop with your friends & family on WhatsApp’.
What high jinks. What a jest. Yes, the Telegraphs’s scoop of the century, the Lockdown Files has become the butt of a Treasury joke. A jolly game.
But it might not be the game you think it is.
For some time, the online PR industry has been playing games to bury bad news stories, by gaming the search engine algorithms. Media stories and their search engine rankings are being used to manage reputations and influence public discourse.